Al Jazeera English X covers world-changing events in an informative and digestible way. Our dedicated social media team remained vigilant round-the-clock, ready to spring into action at any moment as breaking news unfolded. Our content strategy focused on creative ways of producing original native content by optimising the platform’s plethora of features. With the highest journalistic integrity, we reported the facts and showed their impact through human stories that gave our audiences a deeper understanding of the issues.
Turkey-Syria Earthquakes
On February 6, 2023, a series of powerful earthquakes and aftershocks ravaged southeastern Turkey and northern Syria, resulting in widespread devastation and the tragic loss of over 50,000 lives. With our team’s round-the-clock coverage, we ensured that this tragic event was brought to the forefront of news on our platform.
Our primary focus was on delivering real-time breaking news through a daily thread; supplemented by a LIVE blog from our news desk. We kept our audience informed of the latest developments as the aftermath of the earthquakes and aftershocks rapidly intensified. Within our daily threads, we curated a diverse range of content, including live on-field reporting through our broadcasting feature, in-depth articles, simplified infographics tailored for X, and native explainer videos.
We also incorporated user-generated videos from affected areas promptly to raise awareness, outperforming our competitors. The focus was on providing real-time updates as the events unfolded, ensuring a diverse and comprehensive coverage of the situation to engage the audience. We spanned beyond the immediate event and captured its extended consequences consistently through our thread.
Pakistan’s former PM Imran Khan
Since Imran Khan’s removal from power in Pakistan in 2022, he has consistently been one of our core stories, engaging our X audience until today. We extensively covered his numerous rallies, where he demanded immediate national elections. Before Imran Khan’s arrest, our exclusive interview with him garnered an impressive total of 32.5k interactions and 1.4M views, making it the highest social video engagement of 2023.
On the day of his arrest, protests erupted across major cities in Pakistan. Our coverage focused on a LIVE thread supplemented by a regularly updated blog, allowing us to establish a substantial online voice against our competitors. We showcased impactful social videos and galleries capturing the essence of the protests, accompanied by a multitude of news stories, resulting in a significant increase in our audience reach and engagement.
We made a deliberate effort to incorporate expert opinions on the matter through engaging social videos. By providing easily digestible information and fostering a space for discussion, we successfully cultivated a platform for people to gain insights and exchange perspectives.
War on Gaza
Since October 7, 2023, Israel’s relentless bombardment on the besieged Gaza Strip has claimed the lives of over 18,000 Palestinians, including more than 7,729 children. Recognising the gravity of the situation, we have remained dedicated to providing comprehensive coverage of Israel’s war on Gaza that other Western media outlets may have missed. We had dedicated reporters in Gaza, the occupied West Bank and Israel to collate stories from survivors of Israeli bombardment and families of captives in Gaza.
We crafted insightful guides delving into the history of Israeli occupation and delivered LIVE updates about the latest developments of the war on Gaza. Our coverage extended to encompass international response, from global solidarity of Palestinians and Gaza to amplifying the reporting from our journalists on the ground. In our commitment to serving our audience as a reliable source amidst rampant disinformation on the ongoing war, we transformed key moments from on-field reporting and exclusive interviews into compelling social videos, setting us apart from our competitors.
Daily threads were employed to keep our audience abreast of the latest developments, featuring impactful image galleries that vividly portrayed the plight of affected Palestinian civilians. Central to our strategy was the optimisation of original video content. Through concise yet powerful short-form videos, we effectively conveyed the severity of the situation, shedding light on the harsh realities faced by many Palestinians in the besieged enclave. This included a poignant account from Al Jazeera correspondent Wael Dahdouh, who, after an Israeli bombing, tragically lost his wife, son, daughter, and grandson.
- Original social video of Al Jazeera challenging Israel’s explanation for Gaza’s al-Ahli Arab Hospital air strike
- Al Jazeera’s story of the Nakba and the plight of Palestinians thread on #PalestineDay
- Al Jazeera 10 must-read explainers thread about the 75 years of the Israeli occupation of Palestine
- Al Jazeera daily updated thread on Israel’s war on Gaza
- Al Jazeera opinion video featuring a Pakistani journalist discussing the crisis in Pakistan
- Al Jazeera breaking tweet of clashes between Pakistani police and supporters of former PM Imran Khan
- Al Jazeera exclusive interview of Imran Khan
- Al Jazeera’s initial LIVE thread of the Turkey-Syria earthquake on February 6, 2022
- Al Jazeera update thread of Turkey-Syria Earthquake
- Al Jazeera native social video explaining the deadly Turkey-Syria earthquake
As Al Jazeera continues to expand its impact in the world of news media, X remains a crucial part of our social and digital strategy to connect and engage with our audience. We are dedicated to bringing comprehensive stories that are shaping our world.
Join us on X and be a part of the conversation today.
